In this episode of the DubaiView podcast, we’re joined by Pierre Bassez , founder of BCP Real Estate, better known as „Better Call Pierre“. With nearly a decade of hands-on experience in Dubai’s commercial and industrial property market, Pierre has become one of the city’s most recognizable experts in the space.
From navigating empty towers in 2015 to handling multi-million-dirham office deals today, Pierre’s journey is a case study in specialization, trust-building, and turning market inefficiencies into opportunity.
Why Commercial Is the Quiet Giant of Dubai Real Estate
Pierre has spent years educating investors about the overlooked side of Dubai property— commercial real estate . While residential continues to grab headlines, he believes commercial offers more control, less competition, and smarter yield mechanics .
- Tenants pay service charges and maintenance , reducing owner costs
- Lease terms are longer, often up to 10 years
- Index rules are more flexible, allowing negotiated rent increases
- Fit-out responsibility often lies with the tenant, increasing net ROI
And unlike residential, commercial properties are rarely emotional purchases. It’s business logic, numbers, and performance .
The Power of Specialising in One Vertical
When Pierre arrived in 2015, residential agents were everywhere. Commercial, on the other hand, was untouched—tougher, slower, and with little public data. But that’s exactly where he saw opportunity.
He studied every building, every lift count, every parking layout. He called tenants, reviewed contracts, understood fit-out clauses, and gathered insights most overlooked agents .
His aim was to learn the market better than the owners themselves—and build trust through knowledge, not hype. Eventually, landlords start referring to him, not because of flashy pitches, but because he made them more money.
Building a Personal Brand That Educates, Not Just Sells
The name „Better Call Pierre“ started as a joke among friends. Today, it’s one of the most recognizable brands in the city’s commercial space.
Unlike many agents who flood Instagram with listings, Pierre built a following by educating the market :
- Videos explaining how office pricing works by floor and fit-out
- Detailed breakdowns of towers and investor traps
- A viral video on the Burj Khalifa’s floor-by-floor structure that hit 2M+ views
- Exclusive printed guides for clients that detail layouts and value ranges
His approach is simple: teach what most agents don’t know—and let expertise do the marketing.
Investing in 2025: What Smart Buyers Should Know
Pierre believes Dubai’s commercial market is entering a new phase of scarcity :
- Many quality buildings are still under single ownership, not strata-titled
- Vacancy in prime office locations is at record lows
- Investor appetite is growing—but inventory hasn’t kept up
He predicts that in the next few years, demand for well-located, modern commercial space will surge—particularly if infrastructure like the Blue Line metro progresses.
His advice to investors with AED 2M–4M?
„Don’t chase the retail hype. Focus on offices in towers where ownership is fragmented. Look for efficiency, tenant demand, and transport access.“
Explore Dubai’s Real Estate Opportunities
Dubai’s real estate market offers endless potential for those ready to innovate and adapt.
Ready to start your journey in Dubai’s thriving real estate sector? Follow the Dubai View Podcast for more expert insights, or book a free consultation with us to start the conversation.
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